The store Bebetei sells approx. 6,000 children articles and shares the former Kiabi (fashion retailer closed last year) premises with the home design store Diego. “We tried to target the sectors 5 and 6 as our existing store is in the sector two and reaches clients from the sectors 1, 2 and 3. “Irina Ciubotaru said, the manager of the store in Tei area. This is the first large store with children articles (apart from apparel) which opens in Bucharest. The company Farmacia Tei SRL registered in 2011 a turnover of approx. EUR 4.8 million and a profit margin of 10% in 2011, according to the information available on the Ministry of Finance website. (source: