Last year the company, the owner of two brands on the discount stores segment, Penny Market  (smaller) and XXL Mega Discount (bigger), opened 14 stores. On this segment there are only two players, Penny and Lidl, entered on the local market in 2011 by taking over Plus Discount.


Germany’s Rewe also owns in Romania the Billa supermarkets. On the discount segment, the Germans obtained in 2012 – the last year with available public information – turnover of EUR 432 million, with less than 5% growth compared to 2011. (source: