The index, launched today in a new report entitled Destination Europe 2015 analyses the expansion and presence of 250 international retailers across 57 key retail markets.


London is the most attractive city in Europe for retailers that are looking for new opportunities, followed by Paris and Moscow.


Carmen Ravon, Head of Retail Agency at JLL in Romania said: “Destination Europe 2015 study places Bucharest on the 30th place among the most attractive cities in terms of the interest of international retailers for expansion outside their home country. It is considered a city with high growth potential and is ahead of cities in the region such as Bratislava, Zagreb, Belgrade and Ankara and at very short distance behind Budapest“.


When referring to the origin of brands that are expanding in Europe, USA come first (with brands like Tommy Hilfiger, Timberland, Foot Locker, Claire’s, Starbucks), followed by Italy (Benetton, Diesel, Max Mara, Geox, Calzedonia), UK, Germany, France and Spain.


“As regards to luxury brands, Romania occupies an honourable place 25 in terms of their interest to have stores in Romania, says Carmen Ravon.


“The top includes retailers that are already present but also those with potential to enter Romania with mono-brand stores: Louis Vuitton, Max Mara, Emporio Armani, Gucci, Mont Blanc, Hermes, Burberry, Cartier, Longshamp, Chanel, Prada” (Source: