IULIUS: a quarter century of shaping Romania's urban landscape
For 25 years, IULIUS has redefined urban development in Romania, evolving from a local footwear and leather goods store into a formidable group that designs, builds, and manages integrated urban destinations. This remarkable journey has positioned IULIUS as a pivotal player for businesses seeking strategic, high-quality office and commercial spaces across the country.
From retail roots to dynamic mixed-use environments
IULIUS’s transformation from a traditional retail developer to a visionary urban redeveloper is marked by its expansive portfolio, which now includes 242,000 sqm of premium office space housing over 140 companies, alongside 320,000 sqm of retail. The company’s unique long-term investment model, a rarity in the local real estate industry, ensures internally managed developments focused on quality, sustainability, and continuous evolution. With a dedicated operational team of over 1,700 employees, IULIUS consistently delivers beyond traditional concepts, driving major industrial reconversions and significant public infrastructure investments.
Strategic urban hubs and premier office opportunities
IULIUS’s footprint extends across key Romanian cities, creating vibrant ecosystems where business thrives alongside leisure, culture, and green spaces.
Cluj-Napoca: a hub for innovation and growth
In Cluj-Napoca, IULIUS’s presence began with the 80-million-euro Iulius Mall Cluj, which swiftly became a community and retail landmark. Surrounding this core, the company developed the United Business Center, a 30,000 sqm office hub accommodating over 4,500 employees in critical industries. The integration of Iulius Parc, a 30,000 sqm green space, further cemented the project’s role in redefining the interplay between business, retail, and nature.
RIVUS: Cluj-Napoca's next-generation urban ecosystem
The stage is now set for RIVUS, IULIUS’s largest local project, representing an investment exceeding half a billion euros. This transformative urban reconversion project, developed in partnership with Atterbury Europe, is converting the former Carbochim industrial platform into a complete destination. RIVUS will feature 15,000 sqm of premium & green office space, alongside 142,000 sqm of retail with over 400 brands, 30+ concept restaurants, and unprecedented cultural and entertainment offerings, including Transylvania's first integrated cultural center in a real estate project. Mobility is a core component, with new infrastructure like a road bridge, pedestrian walkways over the Someș River, and 3,200 meters of bike lanes.
Expanding across Romania: Iași, Timișoara, and Suceava
IULIUS's pioneering spirit is evident nationwide:
Iași: Home to Iulius Mall Iași, Romania’s first modern mall outside Bucharest (2000), and Palas Iași (2012), the country's first urban regeneration ensemble, recognized globally for its urban planning best practices and LEED Neighborhood Development certification. The upcoming Palas Campus further solidifies Iași as a green business hub.
Timișoara: Iulius Mall Timișoara (2005) evolved into Iulius Town (2019), the first mixed-use project in western Romania, offering a comprehensive environment for business and lifestyle.
Suceava: Iulius Mall Suceava is undergoing significant expansion, further enhancing its regional appeal.
A commitment to sustainability and innovation
Sustainability is central to IULIUS’s strategy. Their projects consistently achieve top-tier green certifications, and the company secured the first green credit awarded to a Romanian company by IFC for the Palas Campus project in 2021. Partnerships with world-renowned architectural studios like Zaha Hadid Architects, Foster + Partners, UNStudio, and MVRDV ensure cutting-edge design and future-proof developments. The RIVUS project, designed by UNStudio, exemplifies this commitment, integrating extensive public consultation and innovative solutions.
Partner with IULIUS for your business's future
With a quarter-century of expertise, IULIUS has demonstrated an unparalleled ability to transform cities and create integrated destinations that foster economic growth and community well-being. From pioneering mixed-use developments and major industrial reconversions to securing significant green financing and collaborating with global architectural leaders, IULIUS offers more than just office space – it provides a strategic platform for businesses to thrive in dynamic, sustainable, and future-oriented environments. Discover the benefits of locating your business in an IULIUS-developed property and become part of Romania's evolving urban landscape.
Source: zcj.ro
