The first laboratory for the artisanal production of éclairs was opened in December 2013, when the company started selling by taking orders and delivering products, generally to corporate clients. In April 2014, the first French Revolution location opened near the Romanian Athenaeum. Today, the Romanian brand operates six locations in Bucharest, one franchise in Ireland, a team of 90 employees, and recorded a turnover of 5,25 million euros in 2024.
French Revolution Timpuri Noi Square is the 6th store of the company in Bucharest
“Finding a prime retail space in Bucharest is always a challenge for any restaurant or store operator, which is why we’re excited whenever we identify a location with strong potential, especially one that aligns with our strategy of opening near office hubs.
We hope the new space will become a key attraction for both employees working in the complex and visiting guests, offering not only delicious desserts and specialty coffee, but also a lively atmosphere ideal for socializing. We’re extremely proud of the business we've built over the past 11 years and of the dedicated team that continues to grow year after year. Looking ahead, we have ambitious expansion plans for our brand, both in Romania and across Europe.”, declared George Panaitescu, Co-Founder and Co-Owner French Revolution.
Timpuri Noi Square is a well-designed architectural development that offers excellent connectivity to all parts of the city, with easy access to both public transport and road networks. Situated in a vibrant, densely populated residential neighborhood, Timpuri Noi Square has played a key role in the rapid growth of local services and has sparked greater demand for both office and residential spaces.
“We are happy to welcome in our community a famous Romanian brand such as French Revolution. We are thrilled that Timpuri Noi Square continues to draw esteemed partners, further solidifying its position as a significant urban regeneration project for the Timpuri Noi area in Bucharest. The new store will complement the present facilities, that include a fitness center, a beauty clinic, a bank, a convenience store, a restaurant and a food market. Also, the second phase of Timpuri Noi Square, currently in construction, will include retail spaces that have been thoughtfully designed to expand the existing mix of services and amenities already available in phase one of the project.”, said Sorin Macoveiu, Commercial Manager Vastint Romania.
Another premiere that phase two of Timpuri Noi Square brings is New Tales, a contemporary food hall concept and a first for the local market. Spanning nearly 6,000 m² across two levels, the space will feature a generous common area alongside a curated mix of commercial units.
The retail sector continues to perform above expectations, with approximately 160,000 m² of new retail schemes being inaugurated in the first half of the year, an increase by 60% compared to the same period last year. The modern stock has grown to 4,7 million m², and an additional 700,000 m² of commercial space is forecasted to be delivered until 2030.
Vastint’s office portfolio will expand with the upcoming Timpuri Noi Square 2 project, set for completion in Q4 2026. This development, currently one of the few office projects under construction in Bucharest, will add an estimated GLA of more than 60,000 m² and will include two new office buildings, resulting in a doubling of the available office and commercial spaces within the Timpuri Noi Square complex, up to 112,000 m² of GLA.
About French Revolution
French Revolution is a company that creates the widest range of éclairs made today for today. Why? To make people smile. How? By creating today extraordinary products and experiences.
An artisanal confectionery that uses authentic French recipes and the finest natural ingredients, French Revolution set out to revolutionize the world's most delicate cake: the éclair.
French Revolution is one of the most appreciated brands at the most important galas in the hospitality and confectionery industry, including the Horeca Awards and the Romanian Hospitality Awards.
About Vastint Romania
Vastint Romania is a Real Estate company operating in the Romanian market since 2008, part of the VASTINT Group, an international company with over 35 years of experience in real estate. The company owns Timpuri Noi Square and Business Garden Bucharest, premium office projects in Bucharest, each with 3 buildings, with a total leasable area of 95,257 m². The company’s goal is to create long-term value through property investments.
After the completion of the second phase of Timpuri Noi Square project, which is now in construction, Vastint Romania will own a portfolio of 155,000 m2 GLA office space.
