The 1923 building is located in downtown Bucharest at the corner of Ion Campineanu Street with Nicolae Balcescu Avenue, near the University Square. Reconstruction works of the six-floor building started in May last year and will feature the preservation of the façade’s architectural details. The project will be completed in May 2015.


“In addition to the special attention we pay to our distribution and retail networks, FF Group is pursuing the implementation of its real estate development plans in Romania. We believe this project represents a major milestone for both our company, as well as for Bucharest’s landscape,” said  Cristian Beznoska, CEO FF Group Romania.


Out of the 5,000 sqm, three floors totaling 1,200 sqm will be dedicated to the retail segment, for FF Group’s own multi-brand store, _kix. The rest of the building will be rented to third parties as office space.


FF Group Romania is a retail and distribution company part of Greek Folli Follie. Its portfolio includes fashion and sports brands such as Nike, Folli Follie, Calvin Klein Jeans, Armani Jeans, Boss Orange, Converse, Franklin & Marshall, G-Star Raw, Hamaki-Ho, Juicy Couture, Napapijri, Pepe Jeans London, Polo Ralph Lauren, Scotch & Soda and UGG Australia. In Romania it owns a network of monobrand, multibrand and outlet stores. (source: