Delhaize had 43 stores in Bulgaria under the Piccadilly brand in Sofia, Varna  and Plovdiv. The retailer started doing business in Bulgaria in 2011 when it bought Serbia-based group Delta Maxi, which had stores across south-eastern Europe.

The Belgian retail group has also recently sold its operations in Albania and Montenegro. The transaction was expected to be completed in the second quarter of 2014.

Delhaize owns the Mega Image chain in Romania. After opening 88 new branches in 2012, Mega Image increased its profit 3.5 times to RON 46.7 million (EUR 10.5 million) on the previous year, while its turnover rose by 44 percent to RON 1.75 billion (EUR 394 million), according to public data.


At the end of September 2013, Mega Image, which is part of Belgian Delhaize group, launched a new retail brand in Romania, AB Cool Food, which sells exclusively frozen foods. (source: