The campaign is the first in the company’s history and will be broadcast on television in several core countries of the real estate company. With the claim “When Clark Kent prefers to stay in the office”, the real estate company puts the focus on its service competence as well as on the perfect office.
Three advertisement spots were recorded for the IMMOFINANZ Superman campaign in cooperation with Warner Bros. Consumer Products, on behalf of DC Entertainment. The ads were recently launched in Austria, Poland, Czech Republic, Hungary, Slovakia and Romania and concentrate on the online and digital out-of-home segments (moving images in outdoor advertising). TV advertising will be added to the media mix in Austria, Poland and Czech Republic starting on 4 November. Oversized banners and signs will also be attached to numerous IMMOFINANZ office buildings in the six countries. The gross coverage is expected to exceed 100 million contacts.
“Image campaigns so far have security value on the property business. We have decided to take that move, in order to position IMMOFINANZ as an international brand owner in the property business. Our goal: when one thinks about office, one associates IMMOFINANZ, our large scale and flexibility and our customer promise”, says Karin Kernmayer, Director Marketing of IMMOFINANZ Group.
The office portfolio of the IMMOFINANZ group includes 100 existing properties and the carrying amount of 2.61 billion euros, which corresponds to 28.3% of the whole existing portfolio of the company. (source: wall-street.ro)